The all-new 2022 Ford Maverick pickup has been a total game-changer. In today’s market, the majority of modern pickup trucks such as the Ford Ranger, which is considered “midsize”, are still enormous for most people. More vehicle owners are opting for a compact pickup truck with a more considerable size. The 2022 Ford Maverick pickup was designed and formulated for a different vehicle owner who opted out of a Ford F-150 or a Ford Ranger. The pre-orders have proven the impact of this impressive vehicle.
When Ford decided to get out of the sedan market and into trucks they were not kidding. With the Maverick priced starting at 19,995 it is directly targeted at the compact sedan market. Let’s see who is actually buying these right now.
Who are these Maverick Buyers?
The Ford company took reservations of around 36,000 people after first announcing the 2022 Ford Maverick pickup and by Aug that number reached over 100,000! The operators of a ford Maverick web forums and a reddit post gathered the most interesting statistics from the future Maverick owners.
Over 100,000 Pre-orders
Questions were posted on the forum as members answered regarding trim level, location, exterior color, and engine. Participants were also asked what vehicle they will be replacing and whether they have owned a truck before or not. The survey showcased interesting results.
Of all those surveyed, 63% of them claimed to switch to the Ford Maverick pickup from a non-truck, either an SUV or a car. The stats showed that 37% opted to replace their cars, while 25% will replace their SUVs, and 17% will replace their pickup trucks. The remaining 20% will not be replacing their vehicles. Out of all the respondents, 33% have claimed to not own a truck before.
The numbers from this survey have showcased the impact of the 2022 Ford Maverick pickup and that it brings new Ford customers, even those who may have never considered getting a pickup truck in the past. The stats also presented that only 18% of the respondents will be trading in a Ford vehicle. This only means that most will be shifting from a different vehicle company.
What Options Are People Ordering with thier pickup?
Trim Choice
The Reddit survey showcased that the XLT trim topped the preorders with 57.1%, the LARIAT followed with 24.8%, and the XL trim with 18.1%. To further understand these trims, read along to learn about what each has to offer.
Ford Maverick XL
This model is the value-packed version that comes with a standard 2.5L full hybrid engine. It is also available with a 2.0L EcoBoost engine, eight-inch Bluetooth touchscreen, 4G LTE Wi-Fi hotspot, LED headlamps, FordPass connectivity, two USB Ports, Android Auto, and Apple CarPlay compatibility. It is essential to note that every Ford Maverick XL comes with six FLEXBED system standard tie-downs.
Ford Maverick XLT
The Ford Maverick XLT comes with added functionality and comfort. It boasts 17-inch painted aluminum wheels, power mirrors, cruise control, Navy Pier with orange highlight interior, SecuriCode keyless entry, wiper-activated headlights, and a power locking tailgate. It presents more versatility as it comes with cubby storage in its bed. The Ford Maverick XLT has 10 FLEXBED system tie-down spots as well.
Ford Maverick LARIAT
The LARIAT is the premier trim of the Ford Maverick lineup. It comes with 18-inch machined aluminum wheels plus painted pockets, a leather-wrapped steering wheel, an eight-way power driver’s seat, and Desert Brown ActiveX premium-vinyl seats. The Ford Maverick LARIAT is as stylish as it comes but also offers practical features to help with ease of functionality. The interior of this pickup truck provides a noise-reducing windshield, a 6.5-inch LCD instrument cluster screen, dual-zone electronic automatic temperature controls, and ambient lighting. The Ford Maverick LARIAT has intelligent Access plus push-button start that helps with seamless ignition and entry means.
Drivetrain Type
The Reddit survey about the Ford Maverick pickup pre-orders also showcased that the majority opted with hybrid at 75%. The other 25% chose the 2.0 Ecoboost.
Over 75% chose the hybrid option…
Added Lux Package
Results also presented pre-orders opting for the additional Lux package, with 57.7% affirming while 42.3% declining.
Co-Pilot 360
The 2022 Ford Maverick pickup lineup also offers an optional Co-Pilot360 suite that provides driver assistance and other safety features. It includes lane-keeping capabilities, hill descent control technology, lane departure warning technology, reverse sensing system, blind spot information system, evasive steering assist capabilities, adaptive cruise control, and lane-centering system. According to the 2022 Ford Maverick pickup preorder survey from Reddit, 63% opted to add this feature while 37% declined.
Other Interesting Stats
From all of the Reddit survey respondents, the top 3 states with 2022 Ford Maverick pickup preorders are Pennsylvania, Texas, and California. In terms of color choices, 23.3% opted for the Cactus Grey color, 21% chose the Area 51 color, 16.7% picked Velocity Blue, Carbonized Grey and Alto Blue were tied with 10.5% each, Oxford White got 4.8%, and Cyber Orange, Shadow Black, and Hot Pepper were all tied with 3.8% each.
Ford Maverick Pickup – Key Takeaways
Ford has been eager in pointing out that the 2022 Ford Maverick truck is the first pickup in the U.S. to have a standard hybrid powertrain. This impressive pickup truck is compact yet jam-packed with features. Ford got future Maverick owners covered with power and capability. The 2022 Ford Maverick truck is a game-changer as even non-truck owners clamor for this impressive vehicle.
The 2022 Ford Maverick truck is a game-changer as even non-truck owners clamor for this impressive vehicle
It can help save not just time but also money with its fuel-efficiency features. It showcases a targeted EPA-estimated 40mpg city. The Ford Maverick’s targeted 500-mile range can help vehicle owners make fewer refueling visits and more time on the road.
For those who are in dire need of guidance on what 2022 Ford Maverick options to consider, the statistics above can help. Choosing might be daunting but this great offer from Ford is one vehicle that should not be overlooked. Functionality, style, and safety, the Ford Maverick truck is packed with features even new pickup truck owners will enjoy and appreciate. The advanced technology features of the Maverick are highly in tune with today’s daily needs. The 2022 Ford Maverick truck is an impressive vehicle worth investing in. This truck is a bold move for Ford to show they are committed to selling more trucks to more people and shifting focus away from building sedans.
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